As we developed GamerDNA.com, we discovered that we could be so much more than yet another destination website for gamers," explained Jon Radoff, CEO of GamerDNA Inc. "When we realized that we could become every player's portable gaming identity - complete with a history of gameplay, experiences and preferences - it changed everything about our roadmap. It isn't just about our own properties. We want to make every game and every gaming website more personal and rewarding.

Only time will tell how much of a lifespan these type of endeavors will have. I can see them being a quick money flow for the short tearm because of the concept and the apparent need to fill that niche. Over the long run, I am not so sure though. That is a topic for a future blog post though. To read the press release, please head here.